A Biography of Indian Yellow Essay Example for Free

A Biography of Indian Yellow Essay ? Indian Yellow is a raw pigment which, as the name suggests, originated in India in the 17th century and was used until the early 20th century. Its source remained a mystery for many years. In 1786 the amateur painter, Roger Dewhurst recorded in letters to friends, that Indian yellow was an organic substance made from the urine of animals fed on turmeric (Myers, pg 1). Around this time, the English chemist George Field claimed it was made from camel urine. In 1839, J.F.L. Merimee, denied its association with urine in spite of its odor, citing its origin was a shrub called ‘memecylon tinctorium’ in his book ‘The Art of Painting in Oil and Fresco’, In 1886 the Journal of the Society of Arts in London began a systematic inquiry of the pigment, revealing that Indian yellow was manufactured in rural India (in particular in Monghyr, a city in Bengal) from the urine of cattle fed only on mango leaves and water (Finlay, pg 216-217). The collected urine was heated in order to precipitate the yellow matter, then strained, pressed into lumps by hand and dried, producing foul-smelling hard yellow balls of raw pigment, called ‘purree’ (Mukharji, pg 16-17). European importers would then wash and purify the balls, separating greenish and yellow phases. It is the mango not the urine that’s crucial to the color. The colorant is a magnesium salt of an organic acid released by the mango. Chemically it is magnesium euxanthate, the magnesium salt of euxanthic acid. Naturally, the cows that were exploited by this process were extremely undernourished. In part because mango leaves did not supply the cattle with sufficient nutrients along with the fact that these leaves contain the toxin urushiol, also found in poison ivy. In 1908, British law (which applied to colonized India) prohibited the production of Indian yellow, citing the torture of sacred animals. The pigment is believed to have first been used in Europe by Dutch artists in the 17th century (the Dutch having extensive trading links with India by then) and by the end of the 18th century across Europe in watercolor and oil painting. For the first years of its introduction in the European market, this pigment was simply named after its country of origin, ‘Purà ©e of India’(Finlay, pg 209-211). This was further simplified to ‘jaune indien’ (French), ‘giallo indiano’ (Italian), ‘Indischgelb’ (German) or ‘Indian Yellow’ when tr anslated into other languages (Myers, pg 1). Deep, clear and luminescent, it was favored for its great body and depth of tone. It had a peculiar characteristic in its watercolor form of fading in artificial light and in the dark but being fairly stable in direct sunlight. In its oil form, it requires one hundred percent for grinding, dries slowly, and the addition of varnish improves its drying, in fact its lightfastness is also improved when it is isolated between layers of varnish. Dutch and Flemish painters of the 17th and 18th centuries favored it for its translucent qualities often using it to represent sunlight. Beautiful as the color is, the pigment was said to be foul-smelling in its raw form. In the novel ‘Girl With the Pearl Earring’ Vermeer’s patron remarks that Vermeer used â€Å"cow piss† to paint his wife, the pigment referred to was Indian Yellow. By the early twentieth century the pigment was no longer available, although its modern substitutes are still sold under the name â€Å"Indian yellow†. 1. Baer, N.S., â€Å"Indian Yellow† in â€Å"Artists’ Pigments, a Handbook of Their History and Characteristics†, Volume 1, R.L. Feller, Editor, Oxford University Press, New York (1986) 2. Finlay, Victoria, â€Å"Color: A NAtural History of the Palette† (2003 edition), Random House 3. Merimee, M.J.F.L., â€Å"The Art of Painting in Oil and Fresco† (2009 edition), Kessinger Publishing 4. Mukharji, T.N., â€Å"Piuri or Indian Yellow†, Journal of the Society of Arts (1883-84) 5. Myers, David, â€Å"Indian Yellow†, The Art Blog of David Myers (February 1, 2011) http://toxicgraphix.blogspot.com/2011/02/indian-yellow.html 6. â€Å"Indian Yellow†, Pigments Through the Ages, webexhibits.org http://www.webexhibits.org/pigments/indiv/history/indianyellow.html A Biography of Indian Yellow. (2016, Nov 27).

Business Plan for setting up an e-commerce site Coursework

Business Plan for setting up an e-commerce site - Coursework Example Government incentives to prep up this technology and support programmes to reach a larger customer base have paid dividends. (Payman, Rosemario et al, May 2006) 3. Social factors like the willingness of the both the newer and older generation who have embraced this technology and have asserted themselves in becoming computer literate. (Zorayda Ruth Andam, 2003) 4. Economic factors where higher GDP growth has lead to higher incomes have provided incentives to people to look for alternative shopping options. Innovations in banking like net banking, debit card and credit card banking have also helped customers to try out this area of virtual shopping. (Payman, Rosemario et al, May 2006) With these infrastructures in place the idea of a online site for quality paintings seems to be a workable proposition especially since the market for interior decoration is booming and there are people who, similar to gold are willing to invest in painting as they see it fetching them an exponential ret urn should they plan to sell the same in the future. Marketing Concepts for the e-commerce environment and the use of social networking sites Some of the different models of e-commerce used for marketing of a product include B2B (business-to-business), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C) and mobile commerce (m-commerce) 1. In the B2B model, businesses sell their products to other businesses. This model of marketing forms a significant chunk of the e-commerce market. (Zorayda Ruth Andam, 2003) This employs techniques such as e-distributor where a company hosts products viable for use in different businesses. 2. In the B2C model, the business transaction takes place... Business Plan for setting up an e-commerce site As a business plan, the idea is to introduce a segment that would target a niche audience as well as create a platform for others to showcase their products on the website. I plan to develop a website that would cater to the lovers of art and painting. As part of my research I have found that there are limited areas where true connoisseurs of art are able to purchase quality painting or works of art. In cases where an actual physical auction takes place, some buyers miss the event simply due to their ignorance regarding the sale or they are not able to make it to the event due to prior commitments. The idea of such a website is that information regarding the best pieces of art that are up for sale are sourced from various countries through a ground network and these works are actually showcased in this website. A minimum price is fixed along with a cut off date so that art lovers can place their bid by the closing date. After the closing date & time, the piece would be shipped to the customers shipping address provided in the transaction using the services of a reliable courier like Fedex. The money after taking a percentage cut would be transferred via net banking to the creator of the artistic piece. A robust infrastructure has already proved to be quite effective in the rapid growth of e-commerce.The business plan draft required in this assignment is a form of C2C commerce wherein a website designed by me shall act as a platform for online auctions for products related to paintings and other crafts.

Self analysis Essay Example | Topics and Well Written Essays - 3500 words

Self analysis - Essay Example I listen to teachers who give animated stories and real life examples instead of just presenting theories. In retaining what I have learned, I need to make a â€Å"learnable package†. This entails writing notes which have concrete and relevant examples like case studies and applications of principles or abstract concepts. I need to put in several pictures or illustrations. Talking to another â€Å"kinesthetic† learner will also help, as both of us can enjoy remembering details of our experiential learning. The Humanmetrics Test I took yielded an ISTJ profile for me. People who belong to this personality type are described to be ambitious, loyal, responsible, modest, traditional and conventional, sensible, thrifty, careful and wise with both money and possessions. ISTJ people also see projects through to the end and are good time managers. We are considered good and prudent stewards of resources and can be reliable as we make practical and realistic decisions regarding how we spend time and resources. ISTJ people like staying in their comfort zones. We do not have qualms about living in the same neighborhood for a very long time and develop a sense of loyalty, accountability and citizenship to our communities. In terms of learning, ISTJ people possess good memories for specific facts that are relevant and meaningful in their everyday lives. We rely on repeated experiences that have been proven trustworthy. New facts and ideas are accepted if a past experience provides relevance and realism for it. The Belbin Test results imply that I am a creative and thorough worker. I welcome tasks that challenge me to work to high standards. Thus, activities which focus on planning, research, and development would suit me well. The test also suggests that I may perform better behind the scenes than in the spotlight. However, once I have something definite to show for my efforts, then I can be willing