Luhrmann version of Act 1 Scene 5 brings it to life Essay

Spielberg’s latest epic, Saving Private Ryan, has shocked audiences around the world with his brutally realistic, down-to-earth World War II invasion of Omaha beach. The film opens with the landing boats full of petrified, white-faced, conscripted soldiers, who struggle to cope with the pure terror imposed upon them from the enormity of the task they face. No sooner do you see a close up of their trembling faces and each person’s emotions and worries, the doors opened and the first wave of men were torn to shreds by German machine gun fire. Many men drowned as they were dragged under by their heavy equipment, and those who made it to the shore found themselves seriously outnumbered and out gunned. Specially-designed, frantic freehand camera-work creates the impression you are in the middle of the carnage, so Spielberg puts the audience on the beach with the Allies. Eventually the soldiers complete the takeover of the beach but as the scene draws to a close, the former hand-held camera is now far more panoramic, scanning the beach from a height, but regardless of the thousands of bodies strewn across it, you do not see one face showing war de-humanising all the real people involved in it, who have families back home, but also turning those real people into just numbers and cannon fodder. The scene ends with a close-up of a dead soldier’s pack which contains the words Pvt S. Ryan and the scene cuts. Throughout the entire scene there was a tremendous amount of clever sounds and moving music. For instance, in the panoramic opening scene the music is rather dark and solemn, with a lot of low strings and brass, especially horns. This sets the tone for the scene to unfold. In the first scene there is no music to emphasise actually being there, however there are numerous non-diegetic sounds added such as the underwater bullets piercing the struggling soldiers, the way when Captain Miller gets confused and deaf that the sound is blurred and returns to normal when he comes round but there is also diegetic sound when the explosions are going off as the film crew used hundreds of set explosions in the scene, the lapping of the waves and the monologue were all diegetic sounds. The next scene is a wonderfully made piece that is truly emotional and is a silent one. There is a woman in a crowded office with light shining through, a complete contrast to the dark, de-saturated war scene a moment before. The lady sees three telegrams from the same family and takes it to the senior staff. It is reassuring to see how these men-in-power have some humanity left, taking the case higher and higher until it found the commander-in-chief played by the talented Bryan Cranston who decides that the remaining sibling should be pulled out and sent back to the grieving mother. The point where the mother received the news was fantastically portrayed by Spielberg. It is set in the countryside with a traditional American home surrounded by golden fields yet in the corner of the sky it is dark grey and symbolises the bad news on its way. The car crawls up the small, winding, country lane viewed panoramically from in front of and behind the house. There was one shot that was astoundingly emotional, where Spielberg captured a close-up of the mother’s reaction while showing the car and effectively the news creeping closer, through using the reflection of the window. As she rushes to the door she is cleverly silhouetted out showing that it could be anyone receiving the news and that vast amounts of parents go through this. Also as part of the mise en scene, when she opens the door, she is blacked out and the car pulls up along the house then the officials climb out, the woman falls to her knees. However, throughout this whole dark shot, to the right is a coffee table with light streaming on to it, there is a photo of the four boys in their army uniform showing that they all went but also expanding the plot as you know that there were only three telegrams. All over the table there are flags and patriotic items, this tries to show that the people are behind the war, and that it is the ordinary people who have to stand up to the tyrant. Finally, Spielberg covers many aspects of war in his brilliant production and uses vast amounts of extremely intelligent shots and clever, emotional to portray the emotions and effects that the de-humanising war had on normal people such as Miller, the small town English teacher at home and on the front. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Miscellaneous section.

Examples of Public Property in India Essay

* RPBRL has been in operations for the last 20 years and known as one of India’s leading manufacturers and exporters. * RPBRL is a Government approved and ISO 9001:2000, HACCP Certified Company. * RPBRL is supplying Basmati Rice to clients in Saudi Arabia, Kuwait, Yemen, Bahrain, Doha, Dubai, Cyprus, South Africa, Switzerland, Germany, France, Mauritius, etc. * It have 250 employees in all offices and representatives in 19 countries. * It is one of the successful organizations in the Agro field. * For more than 20 years Chairman Sh. R P Singhal has been actively involved in manufacturing and exporting agricultural products to several markets. VISION: To support sustainable development of villagers, empowerment of women and children and creating employment for the poor farmers. Post Graduate Institute of Medical Education and Research (PGIMER) Established:1962 Type: Public Director:Prof. Yogesh Chawla Location:Chandigarh, India PGIMER is a renowned medical and research institution of Asia.It is recognized for its education, medical research and training facilities as well as for its graduates. Himachal Pradesh University : HPU is a public non-profit university located nearly 5 km away from the town of Summer Hill, in the vicinity of the Indian Institute of Advanced Study. It is wholly financed by the Government of Himachal Pradesh and the University Grants Commission, New Delhi. Established:1970 Type: Public Chancellor:Urmila Singh Location:Summer Hill, Shimla, Himachal Pradesh, India Affiliations:UGC, NAAC, AIU Dharohar Haryana Museum: It is a centre of Haryanavi Folk Culture and Heritage of Haryana. It was inaugurated by Ch. Ranbir Singh on 28th April 2006 in the presence of Ch. Bhupinder Singh Hooda, Chief Minister, Haryana. More than 3000 rare and antique artifacts available at Dharohar. It facilitate the Research Scholars, for the research in the field of folk culture, heritage, literature, architecture, music, traditions, customs, archaeology, education, economics, history, political science, and public administration. Daily Ajit Daily Ajit is the world’s largest selling Punjabi language newspaper.[citation needed] The newspaper is owned by Hamdard family who are Sainis.[1] The newspaper was founded in 1942 in Urdu language when the late Sadhu Singh Hamdard became its first editor.[2] Veteran journalist and ex-Rajya Sabha member, Dr. Barjinder Singh Hamdard, is the current Editor-in-Chief of this newspaper. History At the time of Independence, Himachal was formed as a â€Å"C† class State by merger of 33 hilly States of North-Western Himalayas on 15th April, 1948. Passenger and goods services were nationalized in the Pradesh in July, 1949. During the year 1958, a Corporation, â€Å"Mandi-Kullu Road Transport Corporation† was floated jointly by the Govt. of Punjab, Himachal and Railways under the Road Transport Corporation Act, 1950 basically to operate on the joint routes in the States of Punjab and Himachal. With the re-organization of Punjab State in 1966, few hilly areas of Punjab were merged in Himachal and operational areas of Mandi-Kullu Road Transport Corporation came entirely in the expanded State of Himachal. On 02.10.1974, Himachal Govt. Transport was merged with Mandi-Kullu Road Transport Corporation and was renamed what even today is known as Himachal Road Transport Corporation. Growth After the formation of Himachal on 15th July, 1948 the network of roads had received top-most priority of the Government. At present the road network is widely spread in Himachal. In 1974 total routes operated by HRTC were 379 which have grown to 2119 in March 2010 and the fleet strength has grown from 733 to 2005 in March 2010. Bus remains the sole mode of passenger transportation in the state as railways have a negligible presence in the State. The narrow gauge lines connecting Pathankot with Jogindernagar and Kalka with Shimla are so slow moving that a very small percentage of traffic is carried by them at present; thereby leaving the onus of carrying the passenger traffic on to bus transport. Open Access land Under the Countryside and Rights of Way Act 2000 (CROW), the public can walk freely on mapped areas of mountain, moor, heath, downland and registered common land without having to stick to paths. People across England now have approximately 865,000 hectares of land across which they can walk, ramble, run, explore, climb and watch wildlife as they are given the freedom to access land, without having to stay on paths. The new rights, for which people have been campaigning for over 100 years, came into effect across all of England on 31 October 2005.

Panel Discussion on K+12 in Phil Essay

A news conference or press conference is a media event in which newsmakers invite journalists to hear them speak and, most often, ask questions. A joint press conference instead is held between two or more talking sides. Definition of ‘Press Conference’ A meeting organized for the purposes of distributing information to the media and answering questions from reporters. Normally the press conference is led by the company’s executive management or their appointed press liaison. Given the media’s limited resources, it may be difficult to attract major media attention to a press conference unless the company has a truly unique or newsworthy announcement to share. Press conferences can also be issued in response to addressing public relations issues. Have you ever turned on the news and seen a person speaking to members of the press about a new product, a new player just signed to your home team or the president announcing a new policy? Maybe you saw Michael Vick apologize to fans and dog lovers after he pleaded guilty to the dogfighting charges brought against him. If so, then you’ve seen a press conference in action. A press conference is a staged public relations event in which an organization or individual presen ts information to members of the mass media. Along with the press release, public relations professionals use press conferences to draw media attention to a potential story. Press conferences are typically used for political campaigns, emergencies and promotional purposes, such as the launch of a new product. Presidents have been using press conferences since the Wilson administration to alert the country to their stance on issues or to calm public fears. Political activists hold press conferences to state opinion on proposed legislation, and candidates use them to communicate their stance on important issues. Emergency press conferences are held in response to a crisis or disaster. During the aftermath of Hurricane Katrina, the mayor of New Orleans, the governor of Louisiana and the president all held multiple press conferences to keep the country abreast of events that occurred, as well as the steps being taken to resolve the situation. Emergency press conferences serve a dual role as both public service and public relations, since those responsible for the crisis can use the press conference to regain public trust. Promotional press conferences are among the most common. Public relations professionals use press conferences to make important announcements to gain coverage in newspapers, magazines, blogs and on TV news broadcasts. Reasons to hold a press conference include: * Introducing a new product * Revealing a new scientific breakthrough * Unveiling a new advertising campaign * Announcing a charity event with a featured celebrity * Acquiring a new player on a sports team * Releasing company financial statements Promotional press conferences offer several advantages, such as the ability to reach all media outlets at the same time while controlling the message. A press conference also can build excitement or anticipation about an event. Press conferences can waste time and money if the story isn’t newsworthy or the press conference is poorly organized and executed. In this HowStuffWorks article, we’re going to explain the ins and outs of planning a press conference, walk you through the key steps, and then explore the emerging trend of Web conferences. Planning a Press Conference Step One: Choosing a Story Not every news or event announcement deserves its own press conference. Press conferences require journalists to travel and set aside time from their busy schedules, so they should be reserved only for stories that are compelling and newsworthy. For a story to be newsworthy, it should satisfy one or more of the following five requirements: * Timing — It’s happening right now * Significance — It’s affecting a lot of people, especially the target audience * Proximity — It’s happening locally or to people with whom the audience relates * Prominence — It’s happening to a famous person or organization * Human Interest — It’s emotional, such as homeless pets or children living with cancer. * A dramatic location that adds to the story * Strong visuals and good photographic opportunities * Having all the key players in one location to make statements and answer questions * Opportunity for individual, post-press conference interviews with key players Step Two: Choosing a Time and Location Journalists work under tight deadlines. If you hold a press conference too close to when a reporter must file his story, he won’t be able to attend. It’s important to research the deadlines of local journalists and plan accordingly. Avoid Mondays and Fridays, because these days are likely to be the busiest for journalists. Mornings are always preferable, since it gives daily newspaper and broadcast journalists more time to write their story. A press conference location is equally important for attracting journalists and serving their professional needs. On-location press conferences can add a dramatic, visual backdrop for an announcement. For example, if a company is donating money to clean a local river, it could hold the press conference at a scenic spot next to the water. Some locations make it difficult to meet the technical and logistical requirements of the media. Some of these are: * Having enough parking for important people and media, including room for large TV production trucks * Availability of a stage, podium and audiovisual aids to present information * Adequate seating for journalists and guests * Enough electrical outlets to plug in computers, cameras and audiovisual equipment * Ample room for TV cameras to set up their shots; perhaps on a raised platform in back * A mult-box that allows media to receive direct audio feeds from one microphone To meet these requirements, it’s sometimeseasier to hold press conferences in dedicated conference rooms, either at an organization’s headquarters, a hotel or in a local press club

Services Management Assignment Example | Topics and Well Written Essays - 2000 words

Services Management - Assignment Example An analysis and critic view of the service delivery of the organization in alignment with the service delivery or service excellence literature will also be portrayed. At the end an evaluation of what is being learnt from the organization will serve as a conclusion. In accordance with the requirements of the paper the service and the service organization undertaken for this study is a banking service organization in India called "ICICI Bank" Here is a brief outlook on the organization. "ICICI Bank is India's second-largest bank with total assets of Rs. 3,744.10 billion (US$ 77 billion) at December 31, 2008 and profit after tax Rs. 30.14 billion for the nine months ended December 31, 2008. The Bank has a network of 1,420 branches and about 4,644 ATMs in India and presence in 18 countries. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management. The Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. Our UK subsidiary has established branches in Belgium and Germany." (ICI CI bank online) History of ICICI bank "ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution, and was its wholly-owned subsidiary. ICICI's shareholding in ICICI Bank was reduced to 46% through a public offering of shares in India in fiscal 1998, an equity offering in the form of ADRs listed on the NYSE in fiscal 2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamation in fiscal 2001, and secondary market sales by ICICI to institutional investors in fiscal 2001 and fiscal 2002. ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and representatives of Indian industry. The principal objective was to create a development financial institution for providing medium-term and long-term project financing to Indian businesses. In the 1990s, ICICI transformed its business from a development financial institution offering only project finance to a diversified financial services group offering a wide variety of products and services , both directly and through a number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first Indian company and the first bank or financial institution from non-Japan Asia to be listed on the NYSE." (ICICI bank Online) Literature - Service delivery /Service excellence : Service delivery and excellence in service is the key word for organizations involved in the service industry. In the book of "Service operations Management: Improving service delivery" Service delivery is explained as "understanding the needs of our customers, managing the process that delivers services, ensuring our objectives are met, while also paying attention to the continual improvement of our services." The book also defines service from the customer's perspective by saying, "service is the combinations of the customers' experience and their perception of the outcome of the

Value-chain for loreal Assignment Example | Topics and Well Written Essays - 500 words

Value-chain for loreal - Assignment Example Value chain within an organization consists of both primary and support activities. Inbound logistics, operations, outbound logistics, service, and sales and marketing are primary activities. On the other hand, firm infrastructure, HRM, technology development and procurement are support activities (Appendix). L’Oreal used to obtain raw materials and resources from effective suppliers in order to offer high quality unique and differentiated products to target customers. Low supply chain lead time and improved inventory turnover helped L’Oreal to bring efficiency in its overall internal supply chain management process. The management of the organization sources high quality natural raw materials from the suppliers. Original extracts from flowers and leaves are being used to manufacture beauty products and cosmetics (Gong, 2013, p.75). In addition to this, the organization has developed a strong research and development team that helps the organization to manufacture quality products in reasonable price level. The organization has its own distribution channel. In addition to this, the organization has established own retail chain stores across the globe. The distribution team of L’Oreal used to distribute the products to retailers, wholesalers, dealers and large retail chain stores (Tang, 2007, p.32). The management of the organization implemented both online and offline promotional marketing strategies in order to create significant brand awareness among the target customers. Effective celebrity endorsement is the major strength of this brand. In terms of sales, the organization adopted and implemented aggressive selling strategy in order to enhance positive sales growth rate. The management of the organization has ensured effective customer service management process in order to meet the market demand and satisfaction level of target customers. The customers can post their questions and

The Effects of Leakage Radiation from X-Rays Coursework - 120

The Effects of Leakage Radiation from X-Rays - Coursework Example The paper reveals the contribution of Heinrich Hertz to the history of radioactivity through the discovery of the presence of radio waves. However, it was Henri Becquerel, who conducted further studies on the beneficial effects of radioactive waves. The paper reveals that the work of the two scientists led to the discovery of the possible uses of radioactivity. Madame Curie is credited for having carried out researches that led to the discovery of more uses of radioactivity. The paper also reveals the contribution of Thomas A. Edison about the use of the most effective calcium tungstate-based option in the radiation process. Hal Gray is credited for having discovered the health-related use of radioactive waves while Herman Muller was the scientist who is credited for the discovery of the fact that radiation directly contributed to the production of new genetic traits.Radiation refers to the process through which energy is emitted in the form of waves or particles. Radiation pioneers played a very important role in radiation history effects. Scientists started making the first discoveries about radiation and atomic structures in the 19th century. A scientist by the name Wilhelm Conrad Roentgen is credited for the discovery of the basic properties of X-rays. Henri Becquerel was the one who first discovers radioactivity. All these discoveries and studies had a significant effect on the history of radioactivity. From the ideas that the pioneers discovered, other scientists are able to discover more about the use of radioactivity. In comparing the understanding of the concept of radioactivity during the 19th century, and the understanding of the same currently, it is evident that there is a significant improvement in the understanding and application of radioactivity in various fields.

The Role of Nursing in Society Essay Example | Topics and Well Written Essays - 750 words

The Role of Nursing in Society - Essay Example Conventionally, caring is central to the benchmark nature of the nursing profession. Apparently, the general public is aware and expects that as experts in the field of caring, nurses show evidence in the application of learned, modern techniques within personalities that project an aura of healing. Normally, this should further be enhanced by the accurate execution of contemporary primary care to ensure comfort among medical care clients regardless of the medical care setting. As health care workers and civil service providers, nurse's priority concern is the public interest, while living an ideal, reserve, and humble life. Thus, nurses as professionals in the practice of their expertise embody an attitude that goes beyond personal limitations and discriminations. Nursing is a distinct vocation because, as experts in the particular field, it focuses on activities engage in extending assistance to individuals who are ill. It is in the performance of help oriented activities that nursing best contributes to the healing of the sick, which is likewise, a speedy recovery from pain and illness. Apparently, the meaning of the profession has progressed from its simple beginnings indicating a womanly task which is basic and does not have to be studied (Donahue, 1996). It was from suckling an infant to one that has become a stylish and vastly educated line of work (Donahue, 1996). Practically, this shift is manifested in the developed and enhanced role of nursing. Beginning with the 19th century developments, nursing as a profession and a work has been expanded to not only tending the sick. It also means undergoing education. This is on the best ways of nurturing the sick. It goes further to executing such responsibility under the direction of a medical doctor (Donahue, 1996). This task was promoted to include child-nursing and sick-nursing (Donahue, 1996).Child-nursing which eventually was specialized nursemaid and governess is allied to teaching and training of children (Donahue, 1996). While sick-nursing is linked to healing ability, care for the sick, the aged, the vulnerable, and the people who are in poor health, the handicapped, and the sponsorship of wellbeing (Donahue, 1996). The latter further included such factors as affection, concern, solitude, and responsibility for personal wants and desires. ConclusionVirtually, care and caring underpins nursing, despite vagueness of the phrase as sweeping statement of the realities of the profession (Daly, Speedy, Jackson, Lambert, & Lambert, 2005). This is because nursing turned out to be multi-dimensional. It is driven by sophisticated concepts assumed as attitude and at the same time discipline (Daly et al, 2005). Similarly, nurse caring is characterized as giving value to individual interactions, well-versed of the doctrine of sharing, candor, compassion, and self-discipline. Additionally nurse caring includes reverence, guarantee of individual attendance, cheerful association, expert understanding and ability, and courtesy. Moreover, affection and effort are supplementary facets to nurse caring. Reference Donahue, M. P. (1996). Nursing, the Finest Art: An Illustrated History. St. Louis, MO: Mosby. Daly, J., Speedy, S., Jackson, D., Lambert, V. A., & Lambert, C.

Eagles Nest Inc Essay Example | Topics and Well Written Essays - 1250 words

Eagles Nest Inc - Essay Example An investment plan is a future process where a company plans the milestones they want and hope to achieve (Davidson, 2003, p 1). This implementation plan is majorly based on the financial department of the Eagles Nest Inc. Eagle’s Nest Inc is a chain of hotels and motels across the globe. They have over twenty there outlets worldwide which means they have a brand reputation to keep and profits to make to maintain the hotels. The implementation plan is based on their two main ideas of increasing profits that is creating a fitness centre where clients who stay in the hotel can exercise. Secondly, they want to organize some night events to encourage clients to stay in the hotels, enjoy and come back easily and frequently. This article examines the financial implementation plan of Eagles Nest Inc. Overview of the Investment Idea being implemented This implementation plan is for the Eagles Nest Inc. the hotel has a chain of twenty-seven, three stars hotels, and motels worldwide. Th e implementation plan is significant in the generation of ideas for new services in the hotels and motels to generate more profit than before. In addition, the plan is supposed to enhance the hotels image globally. New services that could increase sales include night events and fitness room. Therefore, this implementation plan is majorly for the finance department. Impacts on the Financial Department The financial department is the most affected since news services means more expenditure in the financial department.... Finally, the investment idea will affect negatively the financial department in that commodities like water, electricity, and cleaning detergents will be used more often and in large quantities than before. The investment idea ensures more clients hence more activities and more expenses in the hotels and motels globally. Time Plan Creation of job positions 1 week (duration) Start week 2 Lasts for 1 week No slack Advertisements of job vacancies 1 month Week 10 Week 13 4 days slack Short listing of candidates 1 week Week 14 Week 15 3 days slack First interviews 2 weeks Week 16 Week 17 3 days slack Second interviews 2 weeks Week 18 Week 19 2 days slack Short listing of successful candidates 1 week Week 21 Week 22 5 days slack orientation 1 week Week 30 Week 31 2 days slack Job placement 2 weeks Week 35 Week 37 9 days slack Links and Dependencies Departments must depend on each other for the improvement and implementation of the investment idea. Dependant on Precursor to Creation of job positions Number of available staff. Number of available vacancies. Staff to create the job descriptions. -advertisement placements. -Financial position of the company. Advertisements of job vacancies --job vacancies available. -the media outlet used for advertisement. -short listing of candidates. Short listing of candidates -applications received. -First interviews. -Second interviews. First interviews - Qualifications of applicants. -second interviews Second interviews -Qualifications of applicants. -Interviewers training. -Short listing of successful candidates. Short listing of successful candidates -arrival of short listed candidates. -Competency of the short listed candidates. -orientation.

Economics for Business and Management Essay Example | Topics and Well Written Essays - 3000 words

Economics for Business and Management - Essay Example According to Anderton (2000), the consumers are the ones who determine what is to be produced hence determine allocation of resources leading to allocative efficiency. The demand for goods and services by consumers triggers the producers to increase production thus engaging more factors of production in the process. The income earned by the factors determines the amount of consumption by individuals; the more the income, the higher the consumption or demand. At the initial stage, competition by consumers for scarce resources pushes the prices up. The law of supply states that the higher the price, the higher the quantity supplied thus the producers increase production and get more profit. Since there are no barriers to entry in a free market, more producers may enter the market attracted by the abnormal profits (Griffiths & Wall, 2008). In the long run, supply will increase more than demand and the firms will start competing for the few buyers pushing the prices down. A fall in price means the profits also decline leading to reduction in production by firms and exit from the market by others. An optimum allocation of resources occurs where demand by consumers interacts with supply by producers. The resources are used to produce the goods that are most in demand by consumers hence resources are transferred from one use to another which is more profitable. As such, some people are made well off while others are made worse off. For example, if a firm decides to change the technology used in production it will employ individuals who have such skills and those who don’t possess the required skills are declared redundant and lose their wages. The firm can also use new equipments. High prices make some consumers to afford goods while others cant due to amount of income held by individuals. According to the law of demand, the lower the price the higher the quantity demanded. A reduction in production by producers may force prices up as consumers compete for the goods. The high prices in turn lead to cut in consumption. The producers therefore must innovate ways of producing goods at low cost hence low prices for goods and increased demand. This leads to productive efficiency of the economy (Griffiths & Wall, 2008). Competition by firms leads to innovation as firms try to gain competitive advantage. They thus produce high quality goods to the advantage of consumers. Lipsey & Chrystal (2007) argue that the free market gives better information on changing market conditions thus allowing buyers and sellers to make informed decisions. For example, when prices are low it signals that there is high supply in the market and an incentive for buyers to buy more. High prices indicate scarcity of goods and hence an incentive for sellers to sell more and make profit. High prices also induce firms to employ more factors of production. Due to availability of information, decision makers respond quickly to changes in consumer demand (Vidler & Grant, 2003) . The free market system also allows consumers to have a variety of choices from different firms. Q1 (b): How Market Failure Occurs and how Government can Correct Market Failure Market failure is due to inefficient functioning of the markets. A market should be able to resolve the questions of

Breaking Dawn Edwards Pov Essay Example for Free

Breaking Dawn Edwards Pov Essay â€Å"I miss you already.† â€Å"I don’t need to leave. I can stay†¦Ã¢â‚¬  â€Å"Mmm.† It was the eve of our wedding and Bella and I were lying in her narrow bed together, as was our habit. Though it was August, she was wrapped in her usual swaddling blanket, a protection against the chill of my skin. The bulky afghan did not prevent Bella’s hands from wandering about, exploring the unclothed parts of my body. If she had her way, both of us would be even less clothed. I found shirtless to be challenge enough. With Bella’s fingers probing the outlines of each muscle and bone above my waistband, her lips on mine, I was both awash in pleasure and sinking into concern. Some might call it performance anxiety and I could not deny it. When one’s performance was a matter of life and death, there was no shame in that. Bella dragged her tongue across my top lip and a surge of desire shot through me. It was all I could do to remain still and let the sensation fade. If she were a vampire, I would have rolled on top of her, stripped off the bulky afghan and pressed my entire body into hers. I would have kissed her passionately, tasting her lips, her tongue, and pulling her as close to me as the laws of physics would allow. Ahhh†¦ I groaned and retreated from her caressing hands and her delicious, warm tongue. â€Å"Wait,† Bella murmured, clutching my arms. I watched as she kicked her right leg free from the blanket and wrapped it around my waist. â€Å"Practice makes perfect.† I chuckled. I’d heard that one before. Numerous times. â€Å"Well, we should be fairly close to perfection by this point, then, shouldn’t we? Have you slept at all in the last month?† â€Å"But this is the dress rehearsal,† she protested, â€Å"and we’ve only practiced certain scenes. It’s no time for playing safe.† Playing safe. My body froze as I considered how easy it would be to break Bella’s arm, or tear out a handful of her beautiful hair, or snap her spine, or†¦ â€Å"Bella†¦Ã¢â‚¬  â€Å"Don’t start this again. A deal’s a deal.† â€Å"I don’t know. It’s too hard to concentrate when you’re with me like this. I—I can’t think straight. I won’t be able to control myself. You’ll get hurt.† â€Å"I’ll be fine.† â€Å"Bella†¦Ã¢â‚¬  â€Å"Shhh!† Bella put her hands on either side of my face and pressed her lips against mine. I would like to have been distracted by that, but it was too late. My mind was already elsewhere, drifting from the thousand-and-one ways I could harm Bella to enumerating all she was giving up for me†¦her family, her friends†¦her chance to be a mother, to grow old, to become something more than what she was right now. It was too much to sacrifice just to be with me. In my mounting distress, I revisited an argument that Bella and I had had repeatedly. I’d never convinced her before; I don’t know why I thought she might change her mind now. â€Å"It’s not right! I don’t want you to have to make sacrifices for me. I want to give you things, not take things away from you. I don’t want to steal your future. If I were human—† Bella stifled my objections by putting her hand over my mouth. â€Å"You are my future. Now stop. No moping, or I’m cal ling your brothers to come and get you. Maybe you need a bachelor party.† My brothers must have agreed with her, for Emmett’s thoughts suddenly interrupted my own. Maybe we’ll catch them with their clothes off! Hope so. Ha, ha! â€Å"Oh, for the love of all that’s holy!† â€Å"What’s wrong?† â€Å"You don’t have to call my brothers. Apparently Emmett and Jasper are not going to let me bow out tonight.† Bella tightened her grip for a moment before releasing me. â€Å"Have fun,† she said. Perhaps it would be better for Bella if I left. Then I wouldn’t upset her with the â€Å"cold feet† I’d told her I didn’t have. I had no second thoughts about marrying Bella—I could hardly wait to do that! My second thoughts were all about the wedding night. Yes, I should leave. Maybe she would get some sleep if I did. â€Å"If you don’t send Edward out,† Emmett threatened in his best, creepy-monster voice, â€Å"we’re coming in after him!† Bella lau ghed. â€Å"Go! Before they break my house.† Kissing her forehead, I advised, â€Å"Get to sleep. You’ve got a big day tomorrow.† â€Å"Thanks! That’s sure to help me wind down.† â€Å"I’ll meet you at the altar.† I gave her a sly smile. â€Å"I’ll be the one in white,† Bella announced nonchalantly, as if we were planning a rendezvous at the mall. I chuckled at that, considering the anxiety attacks that overcame her every time I mentioned the wedding. â€Å"Very convincing,† I tossed over my shoulder as I leaped out the window. My feet landed squarely on Emmett’s head, knocking him to the ground. â€Å"Dammit, that hurt!† Emmett stage whispered, as he jumped up and took a swing at me. I dodged the punch easily. His thoughts always gave him away. â€Å"You’d better not make him late,† I heard Bella warn my brothers. Jasper leaped up and grabbed the eaves outside Bella’s window. He turned on his soothing vibes. â€Å"Don’t worry, Bella. We’ll get him home in plenty of time.† â€Å"Jasper? What do vampires do for bachelor parties? You’re not taking him to a strip club, are you?† she whispered to Jasper and I had to smile. As if that would be fun for me! No woman had ever affected me like Bella did. Women could dip themselves in blood and parade around naked all day and it wouldn’t do a thing for me. I should know†¦Tanya had tried such tricks many times to get me into her bed. â€Å"Don’t tell her anything!† Emmett hissed at Jasper, earning himself a friendly forearm shove that knocked him to the ground†¦again. I could never beat Emmett if we fought strength to strength, but with my mind-reading skill, he rarely got in a good punch. I laughed at his expression as he stood up and brushed the grass off his jeans. He tried to loo k casual as he readied himself for a â€Å"surprise† counterattack. Just as he launched himself at me, I took off running, knowing he couldn’t catch me at full speed. â€Å"Relax,† I heard Jasper reply to Bella. â€Å"We Cullens have our own version. Just a few mountain lions, a couple of grizzly bears. Pretty much an ordinary night out.† Jasper had told Bella the truth. We would be celebrating our boys’ night out with a hunt. I didn’t need the blood at the moment, but it was still a good idea. If I fed now, then I wouldn’t have to leave Bella to hunt for the first two weeks of our honeymoon. Besides, I only had one more day to remain chaste until Bella and I were married. I did not want to slip-up at this late date—getting out of Bella’s bed would make that a whole lot easier. Running gave me time to think about the last couple of months. As my fiancà ©, Bella had accepted the black credit card with her name on it attached to my account. Like the cell phone, I’d presented it as a â€Å"safety precaution,† but she’d started to use it for other things too, and that had been the point. Bella had quit her job at Newtons Olympic Out fitters, so she didn’t have any pocket money to speak of. I was glad that she’d quit. I preferred not giving Mike Newton the opportunity to gape at and entertain salacious thoughts about my bride-to-be as was his habit. Also, I was happy that we could spend more time together. I didn’t have to part with her company for the three or four days a week she would have worked for what I considered to be spare change. Unless she really liked the job—and I knew that she didn’t—I saw no point in sacrificing our time together. It had been a great summer. The only slight comedown had been the â€Å"father-in-law talk† Charlie had initiated with me. I haven’t encountered many people who could surprise me in the last eighty years, but Charlie was one who could. His mind was so quiet—in the sense of relatively impenetrable to me—that while I could perceive his feelings, I often couldn’t hear the inner dialogue that went with them. I didn’t like the sense of insecurity it gave me not knowing what he was thinking. I was used to having more time to consider how to react to people than I ever had with Charlie. One evening five weeks earlier, Charlie had grabbed my arm as Bella and I were leaving his house for the evening. We’d found a number of private parking spots around the area and we liked to visit them as often as possible. Because he’d surprised me, I reflexively yanked my arm out of his grip at my natural strength. Immediately, he’d put both palms up as if he was surrendering. He’d mistaken my quick reflex as a sign of anger. The interaction reminded me of the television show â€Å"Cops,† in which hooligans whirl around and punch an arresting police officer just on principle. Charlie must get that a lot. I quickly raised my palms to indicate a mutual surrender. I would have smiled if I hadn’t thought Charlie would interpret it as a taunt. Bella had missed our interaction and was continuing toward the car. â€Å"What can I do for you, Charlie?† I inquired politely. â€Å"I was just wondering what your folks think about you proposing to my daughter.† â€Å"Oh, they love her, they really do.† â€Å"That’s not exactly what I meant.† â€Å"No?† I wasn’t going to help him interrogate me. â€Å"No†¦uh†¦I meant what do they think of you getting married right out of high school?† â€Å"Oh! Well, you know they got married quite young themselves. Esme already had Jasper and Rosalie to look after when she met Carlisle. They fell in love and Carlisle wanted to help support the kids, so he proposed when Esme was younger than he might have otherwise. They’ve been extremely happy, so they don’t have any prejudice against getting married young.† â€Å"Do you think you’re old enough to handle this kind of responsibility? That’s my daughter you’re promising to support for the rest of your life. A re you one hundred percent sure that you’re ready for that?† â€Å"I will be there for Bella. I can assure you of that.† â€Å"What if you screw it up and things fall apart?† Charlie pressed. I thought about that for a moment before answering. I knew what he was referring to without having to read his thoughts. â€Å"There are many ways I could mess things up,† I admitted. â€Å"I’ve already made mistakes with Bella. I know that. I wasn’t here for her when she needed me. I swear to you, Charlie, I left because I wanted Bella to have a chance to find somebody better than me. But I found that I couldn’t live without her and so I came back. Jacob might be a better choice for her, but she still wants me and as long as she does, I won’t leave her. I don’t make the same mistakes twice.† Charlie just gave me his dark-eyed, policeman’s stare. I didn’t blame him. He’d watched Bella suffer daily after I abandoned her. Jacob had impressed upon me all the painful details he could summon about that time. â€Å"Jacob’s a good young man,† Charlie finally responded, â€Å"but I wouldn’t want him marrying her at his age, either.† I took another moment to consider my response, and then sighed, knowing I’d never convince him with words. â€Å"The only way to know whether I’ll be good for Bella is with time. I can’t offer you proof, but I love her more than my own life and I will take care of her, Charlie. I just hope that I can make her as happy as she makes me, though I hardly think it’s possible.† Charlie’s stare didn’t change, so I continued. â€Å"If it makes you feel any better, my family is behind us, and you know Carlisle well enough to know that he would never let Bella down†¦even if I did. My family would step in for me. That’s just the way my parents are. They’re great people.† â€Å"I know they are†¦Edward. I trust Carlisle and that’s why I’m not making more of a fuss about this.† I acknowledged his statement with a nod. â€Å"Just so you know, Charlie†¦Bella and I discussed eloping to Las Vegas and marrying without telling anyone. But Bella didn’t want to cut you out of her decision in that way, so we decided to make it a family event.† â€Å"I knew there was something going on!† Charlie exclaimed. â€Å"I had a feeling you two were going to take off together!† â€Å"Bella wants you there to walk her down the aisle, or the stairs, rather. I hope you can see your way clear to do that for her on her day.† Charlie nodded stiffly and I turned to follow Bella to the car. â€Å"That’s a fancy car you got my daughter.† â€Å"Yes, it’s a loaner. Carlisle called in a favor for me. It’s a very safe car.† â€Å"Well, that’s good. You can hardly get a car that’s safe enough to share the roads with all the bad drivers and drunk drivers out there.† â€Å"I agree. Goodnight, Charlie.† â€Å"’Night.† Charlie shut the front door and I saw that Bella was coming back to get me. I hurried toward her. â€Å"What was all that about?† â€Å"Charlie wanted to have a little ‘man-to-man’ talk about his precious daughter, but I told him I agreed with everything he said, so he loves me now.† I grinned and winked at Bella. She didn’t buy it. â€Å"No, what did he really want?† she demanded. â€Å"Tell me, or I’ll march right back and ask him!† I sighed. â€Å"Charlie just wanted to warn me about the dangers of marrying too young and make sure I was knew what I was doing.† â€Å"What did you say?† â€Å"I said that I was old for my age,† I replied, giving her a crooked smile. â€Å"You did not!† â€Å"Sure, why not? I am, aren’t I?† I teased. â€Å"Ancient. I should be grossed out being with you.† â€Å"Fortunately, I still look good and that’s what really counts.† We both laughed and, to my relief, Bella dropped the subject. Bella’s mother, Renee, had flown in two days earlier and Bella was sticking close to her except when our mothers worked on the wedding. It was odd behavior for a bride-to-be, but I wasn’t marrying Bella because she was like everyone else. Quite the opposite. When I’d come home two evenings previous, Renee was visiting Esme. In an attempt to demonstrate her acceptance of me as her almost son-in-law, Renee had dashed across the living room and thrown her arms around my neck. â€Å"Welcome to our family, Edward!† she’d said. I thought perhaps she was overexcited by the trip or by meeting my family. I hadn’t expected such an exuberant greeting, though she had no particular misgivings about Bella marrying me. Renee ended the hug abruptly when her arms encountered my cold, hard self. â€Å"Hmm,† she mumbled as she broke off contact. Hard body! was her thought, and I almost laughed out loud. The picture in her mind was complimentary, not lite ral. She was imagining what my upper body looked like without a shirt. I’d already gotten acquainted enough with Renee when Bella and I went to Florida that I knew she didn’t mean anything by it. A cougar†¦just like Bella, I thought, and smiled to myself. It was a little sad to meet Renee again, knowing that this was the last time Bella would see her, or possibly even talk to her on the phone. As I watched Bella over the course of the two days, I sensed that she was saying her goodbyes. If I’d had to give up Carlisle and Esme to be with Bella, I could have done it. I had given them up once before. But it was hard to accept that I could make Bella happy enough to give up seeing her parents. I’d asked her again last night whether she was prepared to do that and her response had been, â€Å"Are you trying to ditch me?† Then we’d started laughing and the question had gotten lost. My brothers and I didn’t get back from hunting until a couple of hours before the wedding. Esme collared us immediately and sent us to the back garden to hang flower garlands for Alice. It had to be done at the last minute or the August day would wilt them. Alice had prohibited me from going anywhere near where she was preparing Bella, so I headed to my third-floor room to make myself presentable. Alice had changed my old-fashioned tux just enough to convert it from â€Å"vintage† to â€Å"vintage chic,† as she put it. It did look good, I had to admit. I tried to neaten my normally unruly hair. I put some hair gel on it and convinced it to lie down in a semi-orderly fashion. After a time, Jasper came upstairs to tell me that the first guests were arriving. He and Emmett would be ushering them to their seats. Of course, Jasper could have told me that from downstairs, but Alice had specifically asked him to come get me, so that I wouldn’t be parading down the bride’s decorated stairway in full view of the guests. I walked outside through the kitchen door, telling Carlisle that I’d be waiting out back. He and Esme were standing by the front door to greet everyone as they arrived. This was the most important day of my life, but I hoped to have infinitely more wonderful days to enjoy with my Bella. I felt exceedingly fortunate that she wanted me as I wanted her. I could have lost her so easily. I heard the Denali clan arrive and recognized Tanya’s mental voice: Where’s Edward? It will be good to see that man again†¦mmm hmm! Who is this human girl? I can’t imagine Edward with a woman, not even a vampire woman. This will be interesting†¦ I smiled, glad to be escaping Tanya’s clutches for good. She’d given me a hard time when we were living in Alaska. She wasn’t used to being told â€Å"no thank you.† Neither vampires nor humans ever turned down Tanya’s advances. She was beautiful and charming, everything a man could want. She just wasn’t for me and she never could accept that. It was one of the reasons Carlisle decided to move our family farther south. He told everyone that we were too conspicuous and perhaps we were, all there together, but I’d had the chance to hear another reason in his mind—that Tanya can’t leave Edward alone. My father empathized when Tanya had set her sights on me. Carlisle had had plenty of pushy admirers. During his first few weeks at a new hospital, nurses would line up three deep to ogle him. He had to temper that initial interest by telling some number of them that he was happily married, thank you. Of course, he wore a wedding ring, but that didn’t discourage everyone. Once people met Esme, though, they usually stopped chasing Carlisle. She was simply too beautiful, inside and out, to compete with. I know Esme had always worried that I wasn’t fully mature as a man when Carlisle had changed me and that I might never find, or even wish for, a mate. It was true that I wasn’t interested in any of the Denali ladies. And after the trouble I’d had with Rosalie when she joined our family, I didn’t expect anything good could come of such interest anyway. When the Denalis met the only bachelor vampire they’d seen in years, each of them had set about seeking my affection. I didn’t blame them, particularly. Perhaps they’d gotten tired of human men and wanted someone more durable to partner with for a change. I could understand that to a certain degree. I didn’t go inside to greet the Denalis or any of the other arrivals. I couldn’t focus on anyone but Bella—it seemed like such a long time since I’d seen her. I was trying to reason myself out of an irrational fear that she wasn’t really there in our house, that she had changed her mind and would leave me standing alone at the altar. If I listened, I could hear her voice now and then, but I couldn’t hear her thoughts and that had never bothered me so much as it did at that moment. To distract myself, I listened at random to our guests’ thoughts and found that everyone was astonished by the decorations. Alice had put her all into planning this wedding and it showed. The flowers alone were beyond imagining. Exquisitely fragrant arrangements covered every surface of our living room and the reception area outside. Alice was particularly fond of flowers. I thought perhaps it was because she’d been deprived of beauty for so many years at the asylum. Whatever the reason, it was a boon for us all. Rosalie had started playing my grand piano, making the one instrument sound like several. I knew that Pachelbel’s Can on in D was my cue to enter the living room with Carlisle and stand in front of the flower-covered archway. He would come looking for me in the kitchen when the time came, so I walked back into the house. In due course, Carlisle came to retrieve me and after a final, heartfelt hug, we took our assigned places in front of the assembled crowd. I stood, frozen with emotion, and watched anxiously for my beloved to appear at the top of the stairs on her father’s arm. I had waited a lifetime to stand in front of these witnesses and declare my undying devotion to the one and only woman I would ever love. Time had stopped making sense when I finally heard the familiar C-F-F-F notes of â€Å"Here Comes the Bride.† I could not believe my eyes when an angel from heaven began to descend the stairs, one by one, her eyes lowered to watch her feet. It was only when I heard her whisper â€Å"Don’t let me fall, Dad,† that I knew for sure it was Bella†¦my Bella. I fretted for a second that my angel might fall and I readied myself to dash across the room to catch her. Seeing the groom disappear and reappear somewhere else would not go over well with anybody, though I reasoned that all of the guests would be looking at Bella, not at me. Still, perhaps we should have served champagne before the ceremony, just in case something like that did happen†¦but then, Bella was descending the final step. She lifted her face, searching for me. When our eyes finally met, a look of such utter joy crossed her face that I broke into an ecstatic smile. Bella’s feelings often were written on her face, but today her expression was utterly transparent. The adoration in her eyes was unmistakable and I was jubilant enough to break out in song†¦almost. Our eyes remained glued to each other while Bella carefully traversed the fifteen-foot aisle that Alice had kept short to give Bella a fair chance of remaining upright. With the way she looked in that dress, with that makeup, with everything†¦the glow, the scarlet blush, the prisms of tears in her eyes†¦I wanted to rush down the aisle to meet her and carry her back to the altar. But I remained patient, stretching out my palm so that Charlie could place Bella’s hand in mine. He regarded me seriously as he did so and I nodded my thank you to him for his great sacrifice. Charlie seated himself beside Renee, with Phil on her other side, and Bella and I turned to face the minister. I loved the traditional wedding ceremony with its promises and pronouncements, but on this occasion, each word resonated with newly unveiled meaning. When I declared â€Å"I do† to my beloved, I’d never been happier in my life. I wanted to repeat the words in every language I knew. My lovely new wife was overcome with emotion. When I leaned over to kiss her for the first time as her husband, Bella’s arms encircled my neck and she held on a s if she would never let me go. The audience had disappeared—she only had eyes for me. I kissed her with a swell of love and tenderness that made my eyes burn with the tears that didn’t come, and she met my passion with her own. Emotion poured from her as she clung to me, melding her lips with mine as if we were utterly alone in that moment. I did not mind in the least. Bella was happy to be married to me—I could feel it in my bones. When the guests began to titter, I eased my love’s face gently away from mine and looked into her tear-filled eyes. I felt my happiness radiate from me like the heat of a coal fire and I wondered briefly if my skin was sparkling in its glow. When Emmett cleared his throat unsubtly, I turned us both to face the loved ones who had gathered there and everyone broke into smiles and quiet laughter. I could not let go of Bella for a second. I wrapped my arm around her waist and practically carried her down the aisle when she forgot to move her feet. Fortunately, they were hidden by the length of her dress. Another detail that Alice had not overlooked. Bella was so stunningly beautiful that I wasn’t surprised to hear a number of inappropriate thoughts as the reception line shuffled slowly past us and on to the buffet. Alice had timed things well, so that the vampires would not have to step outside until twilight, just in case the sun came out. It was good that she did, because we had a beautiful wedding day with plenty of sunshine filtering through the ancient cedars. I was extraordinarily pleased that Billy Black and Sue and Seth Clearwater had come to the wedding. Despite the Cullens’ official status as â€Å"mortal enemies† of their tribe, the three of them were there in support of Bella and Charlie, and perhaps as a gesture of gratitude to Carlisle as well. Seth was there for me, too. Our friendship had not faded since we’d joined forces to battle Victoria and Riley. â€Å"Congrats, guys,† Seth said, coming toward me with his arms out. I hugged him with one arm while I held Bella tightly with the other. â€Å"It’s good to see things work out for you, man. I’m happy for you.† â€Å"Thank you, Seth. That means a lot to me.† Releasing Seth, I faced Billy and Sue with honest gratitude. I knew they were not there for me. â€Å"Thank you, as well. For letting Seth come. For supporting Bella today.† â€Å"You’re welcome,† Billy replied cordially and I hoped his attitude boded well for the change that was coming. I didn’t know how I was going to approach the Quileute wolf pack about Bella’s upcoming transformation. It was possible that if we left the area to avoid their ancient vendetta, that Jacob still would come to hunt us down. He had no motivation to let me change Bella, but I hoped that he and all the wolves would agree to the one exception to our treaty. Billy wasn’t giving anything away with his thoughts, but Sue’s mind was full of concern about being in a house with so many vampires. As the receiving line moved along, the only slightly awkward moment was introducing Tanya to Bella. â€Å"Ah, Edward, I’ve missed you,† Tanya said, pulling herself close to me in an intimate embrace. She lingered a bit too long in my one-armed hug—on purpose. I chuckled at her audacity as I employed one of Carlisle’s tricks for dealing with forward women†¦to press her shoulder away as if to admire the full length of her. â€Å"It’s been too long, Tanya. You look well.† Though Bella would never believe it, her beauty outshone Tanya’s many t imes over in my eyes. â€Å"So do you,† Tanya replied, a familiar note of longing in her voice. With a great swelling of pride, I interjected, â€Å"Let me introduce you to my wife.† Kate and Carmen giggled at the emphasis. My joy at using that word for the first time sang in my words. â€Å"Tanya, this is my Bella.† Bella had been uncertain about inviting Tanya and her coven, but I’d convinced her that as extended family—orphans, to boot—they must be included. I also wanted Tanya there specifically to underscore the point that I was officially and permanently unavailable. â€Å"Welcome to the family, Bella,† Tanya responded appropriately, if not altogether enthusiastically. â€Å"We consider ourselves Carlisles extended family, and I am sorry about the, er, recent incident when we did not behave as such. We should have met you sooner. Can you forgive us?† â€Å"Of course. It’s so nice to meet you,† Bella replied, blushing. I noted the brief flare of excitement among my cousins at the rush of blood before each of them contained it. â€Å"The Cullens are all evened up in numbers now. Perhaps it will be our t urn next, eh, Kate?† Tanya grinned. Kate’s sarcastic sense of humor kicked in. â€Å"Keep the dream alive,† she said, rolling her eyes. â€Å"Welcome, Bella.† Kate took Bella’s hand and Carmen stepped up to add hers. â€Å"I’m Carmen, this is Eleazar. We’re all so very pleased to finally meet you.† â€Å"M-me, too,† Bella stuttered. I thought she was holding up well considering she was meeting my â€Å"relatives† for the first time. â€Å"We’ll get to know each other later. We’ll have eons of time for that!† Tanya remarked, laughing. I enjoyed performing the rituals of the wedding celebration. Alice had ordered a gorgeous, artfully decorated cake, its beauty being the only aspect of it I could truly appreciate. I did not relish swallowing the chunky blob Bella pushed toward my face, but that could not be avoided with such an attentive audience. Flashbulbs popped, capturing the uncomfortable moment for all time. Bella tossed her bouquet to Angela, who blushed puce and carefully avoided the eyes of her escort, Ben, which are six inches lower than her own. When it came time to lift Bella’s skirt and remove her garter with my teeth, she blushed hotly while Jasper and Emmett guffawed at her embarrassment. I wasn’t allowed to venture too far up her dress, since she slid the garter below her knee before I got the chance. Still, it was a fun moment, biting the elastic band and dragging it slowly down her calf. After detaching it from her leg, I stretched the elastic into a slingshot, aiming for Mike Newton’s head. The garter snapped him in the forehead and his mouth dropped open.

Market and business analysis of camille bloch

Market and business analysis of camille bloch Camille Bloch is one of the most visionary and creative chocolate manufacturers in Switzerland. It only can be found in European countries such as Canada, Denmark, France, Austria and Italy, etc. There is no market share in Asian countries. Therefore, Camille Bloch needs to extend new market for their product, such as Singapore. Through analyzing external environment, company finds that Singapore is a potential market. The government welcomes any legal business to invest in Singapore. Besides, Singapore is a free port for imported confectionery and snacks. According to World Bank 2010 report, Singapore economy is the easiest to do business and has been awarded the most competitive country in Asia. Facing many competitors, this company can use its competitive advantage to improve its growth potential. Because Singapore is a relatively niche market which have only one city, Camille Bloch will make market segmentation according to the demographic of Singapore and decide to choose 13-29 years old customers as target market. They are reported as one of the most dynamic customers in the market. And teenagers with discretionary spending power, they can choose any kind of product they want without influences from the parents. Camille Bloch will choose direct exporting to let Singaporean distributors put new products in this market. Company will choose to export directly through importer located in Singapore. It gives an opportunity for company to learn Singapore markets before investing and reduces the potential risks of operating overseas, extending the sales potential of existing products and gain information about foreign competition. At the same time, MOUSSES is current product in Camille Bloch. If it want to develop new market, company need to use market development strategy as market expansion strategy. During the process of development, Camille Bloch needs to use marketing mix strategy to make MOUSSES popularized. For product strategy, company will choose indepe ndent little piece packaging to produce and put in Singapore market while its price strategy is making combination with three kinds of pricing strategies. The lower limit of this price is marginal cost while the upper limit of this price is demand price. After that, Camille Bloch will establish good cooperation with Fairprice, Cold Storage Group, Sheng Siong, Carrefour and Giant supermarkets through choosing good distributors possessed high reputation and abundant experience. Once entering into Singapore market, company will continually propagandize this product to enlarge its popularity and obtain market shares through sales promotion, advertising and retail terminal inputs POP. Through these strategies to introduce this brand, we believe that company will have good foreground in Singapore market. 2. Introduction Camille Bloch is one of the most visionary and creative chocolate manufacturers in Switzerland. Camille Bloch is an independent family business. With the rapidly development of epoch, they have a greatest challenge is the balance between the established and the modern. They must connect their recipes and advanced technologies. Besides, they try their new product ideas. However, Camille Bloch products cannot be found all over the world. It only can be found in some European countries such as Canada, Denmark, France, Austria and Italy, etc. There is no market share in some Asian country. Therefore, Camille Bloch should export their product to some Asian countries such as Singapore. 3. External Environmental Analysis Environment is most important part for a company that is in any industry. For a company, they should put a lot concentration on this part. First of all, a company should analyze the macro-environment and it can be analyzed from many areas. There are some main elements can be impacted corporation such as political, economical, social, technological, environment and legal, etc. Singapore is one of the best business environment countries in the world. There are many influences can impact chocolate product import such as government political, importer tax or huge demand, etc. However, some of them are positive and the others may negative. 3.1. Political and Legal Environment Government affects almost every aspect of business life in every single country. Singapore is an enterprise friendly country. The government welcomes any legal business to invest in Singapore. Besides, Singapore is a free port for imported confectionery and snacks. Although, there are 7% tax of goods and service will be charged by the importer before imported products but no import duties are levied on imported confectionery and snacks. This politic can help chocolate company which export to Singapore to reduce cost. However, Chocolate manufacturer who wants to sale the products in Singapore should has high product quality standard because their product should be subject to inspection. 3.2. Economy environment The Singapore economy is active free-market economy and the per-capita income of Singapore also is the highest in ASEAN. According to report, Singapores economic growth was rapidly slowing down than before since third quarter 2008 because of the international financial crisis. However, Singapores economic still very strong. According to World Bank 2010 report, Singapore economy is the easiest to do business. Also, Singapore has been awarded the most competitive country in Asia. 3.3. Social Cultural Singapore is multi-culture country. It also is an eastern country which still has traditional family values, but the young generation has adapted to western culture and values. Currently, the population of Singapore is more than 4 million. Singapore ethnic mix is Chinese (75.2%), Malays (13.6%), and Indians (8.8%). Singaporean are very hard working, therefore, they get a lot of work stresses. So, they need chocolate or candy to reduce pressure. 3.4. Technological Factors With the rapidly development of technology, it can impact many kind of things such as distribution strategies, media strategies, etc. When a brand goes to a foreign country as a new brand, the company must use some method to introduce their product. Media is perfect tool can help them to achieve their goals. In Singapore, there are many media tools can be available such as MRT, bus, taxi, TV or magazines, etc. Also, distribution channels are very important tool for a company. There are many distribution channels can be used. For example, Convenience store is important channel for confectionery. Because, these places always are frequented by younger Singaporeans but it is difficult to increase brand awareness. Therefore, the company can choose some major retailers to sale their products such as Fairprice, ShengSiong and Carrefour, etc or some specialty confectionery shops such as The Cocoa Trees or Umeya chains of outlets 4. Competitor Analysis Competitor analysis is important to a company. It can affect marketing strategies when the company wants to launch the product in the market. In this way the company can find areas of potential competitive advantage and disadvantage. We can use many methods to analyze competitors, first identifying competitors and assessing competitors and then selecting which competitors can become attacker and which competitor can be avoided. 4.1. Main competitor For Camille Bloch chocolate company, there are many direct and indirect competitors in Singapore. More than 30 countries supply confectionery to Singapore such as USA, UK, Netherlands, and Switzerland, etc. Also, there are many different brands can be found in the market such as Nestle, Ferrero, Lindt, Hershey and Haagen-Dazs, etc. But some brands are direct competitors and some of them are indirect. For example, Haagen-Dazs is a famous confectionery company. Their major product is ice-cream. Although, Haagen-Dazs is indirect competitor for Camille Bloch, however, they still can get some market share in confectionery market of Singapore. Also, it can affect the marketing strategy when Camille Bloch products enter market. Direct competitor is most important part which should put more concentration. In Singapore confectionery market, Nestle, Ferrero, Cadbury, KitKat, Cacao, etc are key competitors. These competitors have different products and have different target customer. These competitors products are quite traditional. 4.2. Competitive advantage Singapore chocolate market needs some new product can bring some activities. Therefore, Camille Bloch has a new product is called Mousse mixture can give a fresh filling to Singapore market. The Mousse mixture from Camille Bloch has always been smooth and light. And there are three different flavours can be chose such as Lait Extra for light-coloured, milky extravagance; Lait for traditional connoisseurs and Noir for gourmets who prefer the bittersweet taste of plain chocolate. 4.3. Growth potential Singapore confectionery market is a developing market. There are many opportunities can make company successful. Camille Bloch can use Mousse mixture to enter to market and increase their brand awareness. When this product can get some market share, Camille Bloch can launch some other products into Singapore market. According to Singaporeans habit, Camille Bloch also can do other product except chocolate such as coffee or ice-cream. It is because many Singaporean love these two things. Some Singaporean is coffee drinker, they may drink more than eight cup of coffee per day. So, these are the growth potential for Camille Bloch in Singapore market. 5. Market segmentation and target marketing There is no single way to segment a market. Market segmentation is the process of dividing a market into smaller groups of buyers with distinct needs, characteristics or behaviors who might require separate products. Market segmentation reveals the firms market segment opportunities. After evaluating different market segments, companies must decide on target market to conduct business strategies. A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Due to the demographic of Singapore, target market of our product is teenager and young adult age from 13 to 29 year old. Chocolate has been a part of the everyday consumers lives and become a popular product of Singaporean adults and children. They are reported as one of the most dynamic customers in the market. Teenagers with discretionary spending power, they can choose any kind of product they want without influences from the parents because they already have their own allowance. For young adults, they have jobs and income so they can decide for their consumer behavior. They buy chocolate for themselves or they use chocolate as gift item at other celebration such as birthdays, weddings. This has created a situation in the market where there is seasonal demand, with a high proportion of sales being made between November and April. This period includes most of Singapores major festivals or celebrations like Deepavali, Thanksgiving, Christmas, Calendar New Year, Chinese New Year, and Valentines Day. In this period there is quite a high level of spending. 6. Market entry and expansion strategies 6.1. Market entry strategies There are many ways for company to introduce products into foreign markets such as Exporting, Licensing, Franchising, Joint Ventures, Strategic Alliances, Acquisition or Greenfield Operation. Selection method depends on costs, risk and the degree of control which can be exercised over them. The simplest form of entry strategy is exporting because it requires minimum resources while allowing high flexibility and offers substantial financial, marketing, technological and other benefit to the company. Exporting methods include indirect or direct export. Indirect exporting involves the use of independent intermediaries or agents to market the firms product overseas. These agents, known as export representatives, assume responsibility for marketing the firms product through their network of foreign distributors and their own sales force. On the other hand, direct exporting occurs when a manufactures or exporter sells directly to an importer or buyer located in a foreign market. In Singapore, people can be purchased chocolate from hypermarkets, supermarkets, convenience stores, petrol station stores, minimarts, provisions/grocery shops and kiosk-type shops or stalls located in shopping centre, entertainment complexes, tourist locations, airport shops and even at traditional street-side newspaper stalls. There are also some specialty shops, which operate in chains or as single site outlets. Because this is the first time company introduce product into Singapore, we select only mousse chocolate; it is the latest news product mixture from Camille Bloch has always been smooth and light. Company cannot sell products directly to consumers so company will choose to export directly through importer located in Singapore. It gives an opportunity for company to learn Singapore markets before investing and reduces the potential risks of operating overseas, extend the sales potential of existing products and gain information about foreign competition. Some companies spec ialize in importing Singapores Confectioneries are Hong Yi Hao Trading Pte Ltd, Kaimay Trading Pte Ltd, Sing Long Foodstuff Trading Company Pte Ltd, Diethelm Singapore Pte Ltd and etc. Most importers have their own distribution networks, collect cargoes, re-pack in warehouses and deliver to consumers through retailers such as Fairprice, Cold Storage Group, Sheng Siong, Carrefour and Giant. 6.2. Market expansion strategies Current Product New Products Current Market 1. Market Penetration Strategy 3. Product Development Strategy New Market 2. Market Development Strategy 4. Diversification Strategy Figure 6.2.1: The product/ market expansion grid Company has decided to developed new market (Singapore market) for the existing company product (mousse chocolate). It is called market development strategy. Finding new market for the new customer helps company to increase performance by increasing sales and profit. After the company approached the new market, companies must conduct the strategy to expand market so the company to be able to survive long term. The first one is to introducing more products to the market, that way you will be able to get multiple new customer bases. Company is able to launch all kind of Camille Blochs product like Ragusa chocolate, Torino chocolate, Liqueur chocolate and Napolitains chocolate. Since then company can find the best- selling product and focus marketing effort on that product as well as use this bestseller product to gain multiple profits. The second one is to add segment to expand companys market. One way to do so is to decide to target a new segment such as children age from 3 to 12 year old or family consumers. 7. International marketing mix 7.1. Product strategy Camille Bloch releases many kinds of products in Switzerland. Especially, MOSSUE have its special feature. So company will decide to choose it to expand Singapore market, enhancing chocolate categories. Camille Bloch puts MOUSSE into Singapore market in order to generate differentiation with competitors. According to the survey for Singapore retail markets, most of chocolate being sold in Singapore market are imported brand or joint venture brand, their packaging are mainly row block packaging. However, independent little piece packaging is seldom used by chocolate company. Table 7.1.1 shows packaging specifications of major competitors. Brand Row block Gift packaging Cadbury 50k,70k,100k 180k,220k Berly,s 46k,50k,70k,85k 130k,250k Ferrero 40k,60k 200k,300k,375k Toblerone 50k,100k 200k Table 7.1.1: The analysis of packaging specifications of major competitors Through analyzing two kinds of packaging, traditional row block packaging have some obvious shortcomings, such as incommodiousness, insanitation and so on. While the characterization of independent little piece packaging is that every piece of chocolate have its own packaging. Consumers can tear wrapping paper to eat out every piece. This kind of packaging is conveniently used and health for consumers. And the production volume of independent little piece packaging can conveniently be adjusted according to market needs or they can be split into bulk packaging. So Camille Bloch should launch independent little piece packaging of MOUSSES in Singapore market in order to obtain more competitive advantage. 7.2. Price strategy The level of market share in enterprises, speed of market acceptance for new products, the image of enterprises and their products in the market have close relationship with price strategy. Under the fierce competitive environment of chocolate industry, we need to make combination with three kinds of pricing strategies. The lower limit of this price is marginal cost while the upper limit of this price is demand price. Apart from it, company also needs to refer the competitive situation of Singapore market in order to make the reasonable price. Camille Bloch should adopt invasive pricing strategy. When MOUSSES products entered into Singapore market, the pricing for this product is lower than joint ventures and wholly-owned international competitors. Through this pricing strategy, company hopes Singapore customers to know that MOUSSES chocolate is cheap but good Switzerland imported chocolate. Then the position of MOUSSES chocolate will become clear through pricing and brand image like imported products, reasonable price can be clearly established. Through analyzing the retail price of main competitive brands, we obtain the proportion of price competition from main competition brands and have developed suggested retail price of MOUSSES Number Brand Retail price (the smallest unit) 1 Cadbury SGD $1.55 per piece (50k) 2 Berly,s SGD $3.15 per piece (46k) 3 Ferrero SGD $2.7 per piece (40k) 4 Toblerone SGD $2per piece (50k) 5 MOUSSES SGD $2.8 per bag (45k) Table 7.2.1: The analysis of chocolate retail price Notes: the pricing of retail prices will decrease 5%-10% than competitors, which can give customers adequate impulsion of visual, psychological and the value. But the range of price is not greater than 10% of international competitors. Its final price is lower than Berlys chocolate, about 6%. If invasive pricing appears profits loss, company can compensate this through the scale sales. Once this product get a foothold in Singapore market, its retail price will call-back. 7.3. Place strategy 7.3.1. The choice of channels Singapore is a relatively niche market which have only one city. So the choice of distribution channel doesnt consider the differentiation between cities. Camille Bloch firstly cooperates with supermarkets to directly provide this product into Singapore market. At the same time, Camille Bloch should establish good cooperation with Fairprice, Cold Storage Group, Sheng Siong, Carrefour and Giant supermarkets. Moreover, this brand finally spread all over selling point of this country in the right of national network of supermarkets. For example, hypermarkets, convenience stores, provisions/grocery shops and kiosk-type shops or stalls located in shopping centre, entertainment complexes, tourist locations and airport shops. 7.3.2. The choice of distributors For MOUSSES, employing dealers to distribute is an economic and effective way. Dealers send MOUSSES of Camille Bloch to customers, the speed of pass and service quality directly affect the sale of product and market image. So company will select local distributor possessed high reputation and abundant experience, such as Hong Yi Hao Trading Pte Ltd, Kaimay Trading Pte Ltd, Sing Long Foodstuff Trading Company Pte Ltd. 7.4. Promotion strategy The promotion mix for extending MOUSSES as follow: 7.4.1. Sales promotion Promotion persons will send free sample in large person flow and high-end commercial network. The main target customer is 13-29 years old persons. Sales persons strive for letting target consumers taste. Using novel taste and good quality attract customers to buy MOUSSES chocolate. 7.4.2. Retail terminal inputs POP This part contains some means such as posters, flags, special shelves, organizing professional tallymen to tally. They unified the standard of display in the store and make use of neat, orderly and beautiful display to cause the impulsion of customers, inspiring purchasing desire. 7.4.3. Advertising During the period of Singaporean important festival, company should input some advertisement through TV media and make outdoor advertisement putting up air-conditioned vehicle to establish the brand image, cultivating target consumer group loyalty and attracting new customers. 8. Conclusion Through the analysis of external environment and competitors, Camille Bloch will make market segmentation according to the demographic of Singapore and decide to choose 13-29 years old customers as target market. This company will choose direct exporting to let Singaporean distributors put new products in this market. Market development strategy as market expansion strategy will be used for MOUSSES. Apart from that, marketing mix strategy also will be designed to successfully put this new product into Singapore market. Company hopes that this product can be extended as soon as possible.

Analysing factors influencing customer satisfaction

Analysing factors influencing customer satisfaction For this study, literature review will be based on several theoretical concepts such as discusses the relationship between, perceived quality, perceived value, customer expectation and corporate image that affects the customer satisfaction. 2.1 Customer satisfaction: The increase in technology has imposed mobile operators to provide customers with new features in their connection so that save existing customers. The relationship between service quality and perceived value should be freely brought to a focus by the service provider in curiosity with satisfaction. Customer satisfaction is there in general, appraisal after using a service for a stage set a time. Different factors have different influence on customers, these factors should be taken in order to account while making a strategy for customer satisfaction Heejin(2006). Heejin Lim A1 and Archana Kumar A2 http://inderscience.metapress.com/app/home/contribution.asp?referrer=parentbackto=issue,4,8;journal,11,39;linkingpublicationresults,1:110880,1 The most common interpretations obtained from various authors reflect the notion that satisfaction is a feeling which results from a process of evaluating what has been received against what was expected, including the purchase decision itself and the needs and wants associated with the purchase (Armstrong Kotler, 1996). Bitner Zeithaml (2003) stated that satisfaction is the customers evaluation of a product or service in terms of whether that product or service has met their needs and expectations. According to Boselie, Hesselink, and Wiele (2002) satisfaction is a positive, affective state resulting from the appraisal of all aspects of a partys working relationship with another. The definition provided by Boselie et al. (2002) has been used for this study.(Øلن¦ÃƒËœÃ‚ ±ÃƒËœÃ‚ ¬ÃƒËœÃ‚ ¹ Ù Ãƒâ„¢Ã…   Ù†¦ÃƒËœÃ‚ ¬Ãƒâ„¢Ã¢â‚¬Å¾ÃƒËœÃ‚ ¯ Øلن¦Ãƒâ„¢Ã‹â€ ÃƒËœÃ‚ ¨ÃƒËœÃƒâ„¢Ã…  Ãƒâ„¢Ã¢â‚¬Å¾ article02_JanApr2009 ) Introduction In each company, customers are the most important element and are required to be handled and managed properly. The customers are satisfied when their expectations are fulfilled and delighted when their expectations are exceeded. Contented customers remain loyal buy more are less sensitive and speak positively about the company (Brown et al., 1992). Customer satisfaction normally indicates customer response to the state of fulfillment, and customer opinion of the fulfilled condition (Oliver, 1997). Kotler (1997) defines customer satisfaction as: Satisfaction is a persons feelings of pleasure or disappointment resulting from comparing a products perceived performance (or outcome) in relation to his or her expectations. Recently the concept of customer satisfaction has received much attention. Satisfaction may be defined as a consumers post-purchase evaluation of a product or service (Zeithaml Bitner, 2003). In the past, many businesses took their customers for granted. Brown, T.J., Churchill, G.A. Peter, J.P. (1992). Improving the measurement of service quality; School of Business, University of Wisconsin-Madison. Oliver, C. (1997). Sustainable competitive advantage: Combining institutional and resource-based views. Strategic Management Journal, 18(9), 697-713. Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control. New Jersey: Prentice Hall. Ziethaml, V.A. Bitner, M.J. (2003). Services marketing: Integrating customer focus across the firm. Boston, MA: McGraw-Hill. In the business when debating factors for service provider quality of service, customer value and customer satisfaction are becoming important. That is why high service quality should be focused for greater user loyalty to achieve higher customer satisfaction and to profit exceptional competitive advantage, keep for the future customer satisfaction the operator should not disregard reliability and assurance because there is a positive effect of reliability, pledge, and network quality on their satisfaction (Hing-Po 2002). Yonggui Wang, Hing-Po Lo, (2002) Service quality, customer satisfaction and behavior intentions: Evidence from Chinas telecommunication industry, info, Vol. 4 Iss: 6, pp.50 60 Whereas both service quality and customer satisfaction have certain things in common, satisfaction is widely viewed as a broader concept than service quality consideration thus; perceived service quality is a component of customer satisfaction (Zeithaml and Bitner, 1996). Attempts to understand customer satisfaction structure have produced several important insights. For example, disinformation and perceived quality were found to affect customer satisfaction more than expectations (Churchill and Surprenant, 1982) and expectancy-disinformation (Oliver and DeSarbo, 1988; Yi, 1990). Anderson and Sullivan (1993) also showed satisfaction to be a division of disinformation and perceived quality. Accordingly, customer satisfaction programs were praised as important implements that can increase profits by averting customers from deserting (Reichheld and Sasser, 1990). Customer satisfaction usually considered as customer reaction to the state of gratification and customer mind of the performed state (Oliver, 1997). Customer satisfaction is totally anxious with the services provided to and perceived by the customers, if there is high similar between perceived and provided services than the customer satisfaction level is very high that directly leads to high customer loyalty for mobile service providers (MSP) and the opposite. There are many benefits for a firm from a high customer satisfaction level, they imprison a high market share and capable of keep and maintain it: a essential and core policy of every business that heightens customer loyalty and prevents customer switching costs, increases customer price endurance, reduces marketing cost (Fornell, 1992). Customer satisfaction The index indicates how much customers are satisfied and how well their expectations are met. This construct evaluates overall satisfaction level of customers, fulfillment of their expectations, and companys performance versus the ideal provider. Customer satisfaction Several studies have shown that it costs about five times to gain a new customer as it does to keep an existing customer (Naumann, 1995) and these results into more interest in customer relationships. Thus, several companies are adopting customer satisfaction as their operational goal with a carefully designed framework. Hill and Alexander (2000) wrote in their book that companies now have big investment in database marketing, relationship management and customer planning to move closer to their customers. Jones and Sasser (1995) wrote that achieving customer satisfaction is the main goal for most service firms today. Increasing customer satisfaction has been shown to directly affect companies market share, which leads to improved profits, positive recommendation, lower marketing expenditures (Reichheld, 1996; Heskett et al., 1997), and greatly impact the corporate image and survival (Pizam and Ellis, 1999). Studies that supported the notion that expectations precede satisfaction include: Anderson, Fornell and Lehmann (1994), who conducted investigation on Swedish firms and reported that there is a positive and significant relationship between expectations and customer satisfaction. Definition Customer satisfaction as a process is defined as an evaluation between what was received and what was expected (Oliver, 1977, 1981; Olson and Dover, 1979; Tse and Wilton, 1988), emphasizing the perceptual, evaluative and psychological processes that contribute to customer satisfaction (Vavra, 1997, p. 4). Parker and Mathews (2001) however noted that the process of satisfaction definitions concentrates on the antecedents to satisfaction rather than satisfaction itself. Satisfaction as a process is the most widely adopted description of customer satisfaction and a lot of research efforts have been directed at understanding the process approach of satisfaction evaluations (Parker and Mathews, 2001). This approach has its origin in the discrepancy theory (Porter, 1961), which argued that satisfaction is determined by the perception of a difference between some standard and actual performance. Customer satisfaction to some organizations is a key to success; the reason here is to check the ability of their product to satisfy as much customers as they can, so that they can be the market leaders in their field. Many organizations followed the strategy of customer satisfaction and became the living legends e.g. Coke, Nestle, Shell Petroleum, Nokia, Sony and the list goes on and on. Every company mentioned here are an innovator and a market leader in any one or two of their products. Customer Satisfaction in Telecommunications The academic literature on customer satisfaction in telecommunications is relatively scattered and primarily concerned with mobile telecommunications customers (Woo and Fock 1999; Lee ct al. 2001). In particular, Woo and Fock (1999) examined the behavior of mobile telecommunication customers in Hong Kong. Transmission quality and network coverage were found to be the most important factors driving customer satisfaction in their study giving, therefore, high priority to product functionality in assessing the satisfaction of individual customers. In a similar vein, Lee et al. (2001) have examined the interaction between customer satisfaction, switching costs and loyalty behavior in mobile telecommunications in France. Schul and Schiff (1993), studying the satisfaction function of telecommunications customers in Israel, examined the impact of different research strategies on customer satisfaction ratings. That is, they examined the impact of placing the question of overall customer sati sfaction either at the beginning or at the end of the customer satisfaction questionnaire. It was found that placing the overall customer satisfaction question at the end of the questionnaire increases the correlation between the partial satisfaction coefficients and the overall customer satisfaction ratings. The current literature, however, addresses specific aspects of telecommunications but docs not provide an overall understanding of the dynamics of customer satisfaction. In a series of articles Finkelman et al. (1992a, 1992b) sought to address the problem of how customer satisfaction systems should be designed on behalf of telecommunications providers. They propose customer satisfaction measures focusing on experience from sales, installation, product usage, repair, and billing. All different aspects of customer-provider contacts require a customer satisfaction framework that will facilitate the selection of unbiased customer opinion about their experience with the telecommunication operator. This research, along side the consulting contributions of Gale (1994) are among the first public material concerning the transaction-specific customer satisfaction measurement in telecommunications.(Ù†¦ÃƒËœÃ‚ ¬Ãƒâ„¢Ã¢â‚¬Å¾ÃƒËœÃ‚ ¯ Ù†¦Ãƒâ„¢Ã‹â€ ÃƒËœÃ‚ ¨ÃƒËœÃƒâ„¢Ã…  Ãƒâ„¢Ã¢â‚¬Å¾ وؠ±ÃƒËœÃ‚ ¯ ) 2.2 perceived quality: In recent years, there was the growing importance of service quality and customer satisfaction in business and academia alike. Sureshchandar et al, (2003) and determined that the balance of power between service quality and customer satisfaction with an emphasis on these two constructs is the concept differs from the view of customers. According to customer perception Kim et al, 2004) Perceived quality depends on the combination of experience, word of mouth and the future intuition of quality of the mobile service. Every mobile customer requires best quality accordingly. Since companies are going on continuous improvement in quality through the latest technology, installing costly equipments, trying to improve call clarity and coverage. It is also observed that customer satisfaction is as well dependent on perceived quality and has the positive role towards the dependent. Similarly, user loyalty equally important has the stronger link with user satisfaction. Hence, proper care should be taken while formulating any long term policy for customer satisfaction. At last for building, customer satisfaction is a main determinant (Serkan 2005). Perceived quality is the limit up to which the product or service provided the necessary needs of users with more satisfaction. They were seen consumer expectations and services to be main precedents for the perceived service quality Measures the quality of service that focuses on a variety of such physical aspects, reliability and speed of response, and to ensure sympathy (Parasuraman et al, 1985). (Zeithaml and Bitner, 1996) said both service quality and customer satisfaction has convinced things in common, satisfaction is generally observed as a broader concept than service quality assessment; thus, perceived service quality is a component of customer satisfaction. Service quality was defined as the difference between the dimensions in customers perceived service and expectations of service (Parasuraman et al., 1988). Service quality is usually defined as the customers impression of the relative inferiority/superiority of a service provider and its services (Bitner and Hubert,1994) and is often considered similar to the customers overall attitude towards the company (Parasuraman et al., 1988; Zeithaml, 1988; Bitner, 1990). Perceived service quality (Parasuraman et al., 1985, 1988). Gro ¨nroos (1982) suggests that the consumers expectations are also influenced by marketing activities, external influences and word-of-mouth. He identifies two types of service quality; technical, related to what the customer gets from a service and functional, associated with how the service is delivered. Perceived quality is the served markets evaluation of recent consumption experience. This construct evaluates customization and reliability of a given product or service. Customization is the degree to which a product or service meets a customers requirements, and reliability is the degree to which  ¬Ã‚ rms offering is reliable, standardized, and free from decencies.PQ is expected to have a positive effect on PV and customer satisfaction (Fornell et al., 1996), and to be positively affected by image (Andreassen and Lindestad, 1998). SERVICE QUALITY Another factor that contributes to satisfaction is service quality. Service quality is defined as the difference between customer expectations and perceptions of service or as the customers satisfaction or dissatisfaction formed by their experience of purchase and use of the service (Gronroos, 1984 and Parasuraman et al.1988). Oliver (1993) reported that service quality is a casual antecedent of customer satisfaction, due to the fact that service quality is viewed at transactional level and satisfaction is viewed to be an attitude. Dabholkar et al. (1996) and Zeithaml et al. (1996) reported that the service quality divisions are related to overall service quality and or customer satisfaction. Fornell et al., (1996) expressed that satisfaction is a consequence of service quality. Hurley and Estelami (1998) argued that there is causal relationship between service quality and satisfaction, and that the perceptions of service quality affect the feelings of satisfaction. Pizam and Ellis (1999) stated that the gap that may exist between the customers expected and perceived service quality is a vital determinant of customer satisfaction or dissatisfaction, and not just only a measure of the quality of the service. Previous studies on mobile telecommunication services, measured services quality by call quality, pricing structure, mobile devices, value-added services, convenience in procedures, and customer support (Kim, 2000; Gerpott et al., 2001; Lee, Lee, Freick, 2001). Perceived quality is measured through three questions: overall quality, reliability, and the extent to which a product or service meets the customers needs. Satisfaction Measurement: Perceived Quality Measures Perceived quality is often measured through three measures: overall quality, perceived reliability, and the extent to which a product or service meets the customers needs. Customer perceptions of quality are the single greatest predictor of customer satisfaction. 2.3 perceived value: According to Heinonen (2004) defined perceived value as the consumers overall assessment of the usefulness of a product based on perceptions on what is received and what is given. Companies are able to increase customer satisfaction by creating customer value through a lot of means such as providing customers with the comparative net value, the effectiveness, efficiency, and differentiation of services, which can be delivered via logistics (Langley Holcomb 1992). Both time and place of service delivery are indicated to be important dimensions of customer perceived value, and when or where the service is delivered should be determined by consumers rather than by companies. Perceived value is related to the price extent of mobile services. Because all the businesses in the world are done for profit so investment in mobile industry is also for some advantage in terms of profits. So those gratify the basic and awaited customer value companies do not have to put so much effort into what they are doing (Gunnar Malin, 2006). On the assumption, that everyone in the world is seeking his/her benefits so customers are also expecting benefits in terms of values. Intentions to adopt or reject a mobile service seem to be determined to a greater degree by perceived benefits than by a perceived limit (Ancker et al, 2003). As MSPs are investing a lot but still there are much badly in the real and perceived value of the customers, latest survey by Barnhoorn (2006) show that although there is progress but still perceived value from the telecom players has the lowest achieve, this is risen from 71% in 2005 to 76% in 2006. However, how and to which extent MSPs are chargi ng their customers and give the value to the customers. MSPs have to increase the switching cost in order to increase natural life customer value and customer retention by implementing relationship-oriented marketing strategies (Hankel et al, 2006). As the companies give high value to customers in terms of charges than a satisfaction level gets high that leads to customer loyalty. The impact of value on customer satisfaction is studied by Cottet, Lichtlà ©, and Plichon (2006). By adopting the definition suggested by Holbrook (1996, 1999), they defined customer perceived value as an interactive, preferential and relative experience. Results of their research reveal that both utilitarian and hedonic values are positively related with customer satisfaction, and further, hedonic value is suggested to be more important for customer satisfaction than a utilitarian value. PV Perceived value is measured through two questions: overall price given quality and overall quality given price. Although perceived value is of great importance for the (first) purchase decision, it usually has somewhat less impact on satisfaction and repeat purchase. Satisfaction Measurement: Perceived Value Measures Perceived value may conceptually refer to the overall price divided by quality or the overall quality divided by price. Perceived value is measured in many ways including overall evaluation of value, expectations of price that would be paid, and more rigorous methodologies including the Van Westendorp pricing analysis, and conjoint analysis (other Qualtrics white papers and tutorials are available on these topics). Perceived value PV is the perceived level of product quality relative to the price paid by customers. PV is the rating of the price paid for the quality perceived and a rating of the quality perceived for the price paid (Fornell et al., 1996). PV structure provides an opportunity for comparison of the  ¬Ã‚ rms according their price-value ratio (Anderson et al., 1994). In the CSI-TMPS model, PV is expected to be positively affected by PQ, and it has a positive impact on satisfaction. Perceived value is defined as the results or benefits customers receive in relation to total costs (which include the price paid plus other costs associated with the purchase) or the consumers overall assessment of what is received relative to what is given (Holbrook,1994 and Zeithaml, 1988). Additionally, Zeithaml (1988) found out that customers who perceive that they receive value for money are more satisfied than customers who do not perceive they receive value for money. Several studies have shown that perceived value is significant determinant of customer satisfaction (Anderson et al. (1994); Ravald and Gronroos (1996); and McDougall and Levesque, 2000). Turel and Serenko (2006) in their investigation of mobile services in Canada suggested that the degree of perceived value is a key factor affecting customer satisfaction. Past research studies suggested that there are four features, which are key drivers of the customer value of cellular services: network quality, price, customer care, and personal benefits (Booz, Allen Hamilton, 1995, Danaher Rust, 1996; Bolton, 1998; Gerpott, 1998; Wilfert, 1999). The network quality refers to excellent indoor and outdoor coverage, voice clarity, and no connection breakdowns. Price refers to what is paid to obtain access to use the network. Customer care refers to the quality of the information exchanged between customer and supplier or network provider in response to enquiries and other activities initiated by the network provider, for example presentation of invoices. Personal benefits refer to the level of perception of the benefits of mobile communications services by individual customers. It is apparent from this review that one of the factors customers use to determine satisfaction level is the benefits received from a product or service in comparison with what is spent. Perceived value is not a focus of this study (however customer satisfaction evaluation captures perceived value; the assessment shows what consumers value in the service received). The suggested mobile services attributes (features) will be used to assess customer satisfaction in this study. 2.4 Customer Expectation Expectations are the consequences of previous experience with the companys products. This erected appraises customer expectations for overall quality, for product and service quality, and for ful ¬Ã‚ llment of personal needs. Customer expectations construct is anticipated to have a direct and positive relationship with customer satisfaction (Anderson et al., 1994). Customer expectations Expectations are the results of prior experience with the companys products. This construct evaluates customer expectations for overall quality, for product and service quality, and for fulfillment of personal needs. Customer expectations construct is expected to have a direct and positive relationship with customer satisfaction (Anderson et al., 1994). In the ACSI and ECSI, it is assumed that customer expectations have a direct effect on perceived value. Customer Expectations Expectations combine customers experiences with a product or service and information about it via media, advertising, salespersons, and word-of-mouth from, other customers. Customer expectations influence the evaluation of quality and forecast (from. customers pre-purchase perspective) how well the product or service will perform. 2.5 Corporate Image The image constructed appraises the fundamental image of the company. Image applied to the brand name, and the type of association customers get from the product/company (Andreassen and Lindestad, 1998). Martensen et al. (2000) indicates that image is an important component of the customer satisfaction model. For the companies, image is a result of being reliable, professional and inventive, having contributions to society, and adding good reputation to its user. It is expected that image has a positive effect on customer expectations, customer satisfaction and loyalty. Corporate Image The image constructs evaluates the fundamental image of the company. Image refers to the brand name and the kind of association customers get from the product or service /company (Andreassen and Lindestad, 1998). Martensen et al. (2000) indicates that image is an important component of the customer satisfaction model. For the companies, image is a result of being reliable, qualified and innovative, having contributions to society, and adding reputation to its customers. It is expected that image has a positive effect on customer satisfaction. Corporate image Andreassen and Lindestad (1998) posit that corporate image, through a filtering effect, impacts a customers evaluation of service quality, value, and satisfaction. In other words, corporate image creates a halo effect on customer satisfaction. In this study, a cumulative or relational level measure reflecting a customers overall impression and mental picture of the firm represents corporate image (Bloemer et al., 1998; Zimmer and Golden, 1988). Consumers who develop a positive mental schema of a brand will tend toward high customer satisfaction through a halo effect where all things associated with the brand are similarly valence. As such ( Ù†¦ÃƒËœÃ‚ ¬Ãƒâ„¢Ã¢â‚¬Å¾ÃƒËœÃ‚ ¯ Ù†¦Ãƒâ„¢Ã‹â€ ÃƒËœÃ‚ ¨ÃƒËœÃƒâ„¢Ã…  Ãƒâ„¢Ã¢â‚¬Å¾ corporate image ) H 5 . Corporate image has a significant, positive effect on customer satisfaction. Corporate image is a result of a customers overall consumption experiences (Nguyen and Leblanc, 2001). The same mechanism is available for overall satisfaction. Since customer satisfaction and corporate image measures are collected simultaneously, customers consumption experiences, which can be summarized as satisfaction, naturally affect the evaluations of corporate image (Johnson et al., 2001). For this reason, it is proposed that satisfaction positively affects corporate image in Turkish customer satisfaction index model. (National customer) Concerning the role emotions play in customer evaluations, there is the indication shows that customer satisfaction is influenced by both perceptive and affective constituents (Homburg et al., 2006; Liljander and Strandvik, 1997; Westbrook and Oliver, 1991). In fact, recently there has been growing interest in studying the affective nature of satisfaction (Smith and Bolton, 2002; Zeelenberg and Pieters, 2004). Emotions experienced by individuals may leave affective follow in their memory associated with their experience with the service, and these people may admission them when judging their satisfaction level (MacInnis and de Mello, 2005). As emotions predict satisfaction, the positive and negative emotions experienced by customers after complaint handling will impact their level of satisfaction with the service (Liljander and Strandvik, 1997; Mano and Oliver, 1993; Szymanski and Henard, 2001; Westbrook and Oliver, 1991). Consumer behavior literature defends a valence congruent rela tionship between emotions and satisfaction (Dube ´ and Menon, 2000), The CSI model is a structural model based on the assumptions that customer satisfaction is caused by some factors such as perceived quality (PQ), perceived value (PV), expectations of customers, and image of a firm. These factors are the antecedents of overall customer satisfaction. one of the more commonly cited definitions is that supplied by Zeithaml (1988: 14), who defined value as: the consumers overall assessment of the utility of a product based on perceptions of what is received and what is given. This view posits perceived value as a uni-dimensional construct that can be measured simply by asking respondents to rate the value that they received in making their purchases. Woodruff (1997: 142) defined perceived value as:[a] customers perceived preference for an evaluation of those product attributes, attribute performances, and consequences arising from use that facilitate (or block) achieving the customers goals and purposes in use situations. Woodruff, R.B. (1997) Customer Value: The Next Source for Competitive Advantage,Journal of the Academy of Marketing Science 25(2): 139-53. Holbrooks typology of perceived value Holbrook (1994: 22, 1996: 138, 1999: 5) defined perceived value as an interactive relativistic preference experience. Customers determine satisfaction level of any purchased service by the perceptions of quality received. The American Customer Satisfaction Model According to the model, there exists a positive association between perceived customer expectations (PE) and perceived quality (PQ), perceived value (PV) and satisfaction. Canada. H 1 . Service quality has a significant, positive effect on customer satisfaction. In addition to the studies above, Fornell et al., (1996) report that the top two determinants of customer satisfaction are perceived quality and perceived value. Thus, the second hypothesis is: H 2. Perceived value has a significant, positive effect on customer satisfaction.